Online video company Netflix is facing an uphill battle to boost viewer numbers as rivals circle, analysts have warned.

　　專(zhuān)家稱(chēng)，線上視頻公司奈飛(Netflix)正四面受敵，要吸引更多的觀眾實(shí)非易事。

　　City insiders believe the company now has 6.1 million UK customers – a figure thought to have been static since Christmas, despite bosses spending billions of pounds on a string of programmes.

　　不少人知道奈飛目前在英國(guó)擁有610萬(wàn)會(huì)員，但從去年圣誕節(jié)后，會(huì)員人數(shù)再無(wú)增長(zhǎng)，網(wǎng)飛高管斥巨資開(kāi)發(fā)各種項(xiàng)目也無(wú)濟(jì)于事。

　　The company has succeeded in rattling rivals such as Virgin Media and Sky, but now faces the prospect of being dethroned by other companies muscling into its market.

　　盡管網(wǎng)飛此前已遠(yuǎn)超對(duì)手維珍媒體(Virgin Media)和天空新聞(Sky)，如今卻也擔(dān)憂會(huì)被其他公司強(qiáng)行搶占市場(chǎng)，前景堪憂。

　　Subscription service Amazon Prime is thought to have 8 million users in the UK and has produced hit series including The Grand Tour, which features former Top Gear stars.

　　亞馬遜會(huì)員訂閱服務(wù)目前在英國(guó)擁有800萬(wàn)會(huì)員，旗下系列節(jié)目偉大的旅程(The Grand Tour)影響不凡，正是由前瘋狂汽車(chē)(Top Gear)諸多明星共同打造。

　　Meanwhile, Disney is plotting to launch an online video channel with Facebook after ending a distribution deal with Netflix. Netflix does not publish UK audience figures.

　　同時(shí)，迪士尼正計(jì)劃與臉書(shū)聯(lián)手，共同推出一款線上視頻渠道，這一計(jì)劃恰好開(kāi)始于迪士尼與網(wǎng)飛的生意節(jié)點(diǎn)。網(wǎng)飛未對(duì)外公開(kāi)其英國(guó)會(huì)員數(shù)量。

　　However, analysts believe it was given a boost of 400,000 before Christmas thanks to demand to see The Crown, its series about the Queen starring Claire Foy.

　　但專(zhuān)家稱(chēng)，去年圣誕節(jié)前，王冠(The Crown)播出，這是一部由克萊爾·福伊(Claire Foy)主演、有關(guān)女王的連續(xù)劇，這部劇的播出預(yù)計(jì)為網(wǎng)飛帶來(lái)了40萬(wàn)的觀眾。

　　Since then, figures have been static – a sharp turnaround from the early years after its British launch in 2012, when hundreds of thousands of customers signed up every quarter. Netflix did not respond to a request for comment.

　　但是此后，網(wǎng)飛的觀眾數(shù)量再無(wú)增長(zhǎng)，與2012年網(wǎng)飛在英國(guó)首發(fā)幾年內(nèi)的發(fā)展大相徑庭，彼時(shí)每一季度注冊(cè)網(wǎng)飛的觀眾可達(dá)數(shù)十萬(wàn)。網(wǎng)飛未對(duì)此做出任何回應(yīng)。